The AI Revolution in Marketing: How to Seize the Productivity Opportunity
The AI Revolution in Marketing: How to Seize the Productivity Opportunity Discover how the integration of generative AI in marketing is set to ignite a productivity revolution. Rewind 30 years to when the first word processors and spreadsheets hit the market, promising a productivity revolution. These tools were expected to reduce the time spent on writing, creating slides, and calculating numbers. Fast forward to today, and while the promise came true, the reality is different. Instead of working less, we now create longer documents, more extensive presentations, and engage in more complex decision-making due to the explosion of data. Generative AI is now poised to bring about the next big productivity revolution. As it becomes embedded in the core of organizations, the question arises: how can businesses seize this productivity opportunity effectively? The Impact of Generative AI on Marketing Marketing, traditionally a creative and right-brained function, is experiencing significant
